Our mission is to bring integrity, value and transparency to the process of supplying chemicals & related services.
We do this at all times by procuring, supplying and marketing (our principals) products safely, competitively, reliably and innovatively, with a total commitment to quality & excellence.

Our Vision

Partners
Partner with number of suppliers and customers to create lasting mutual value for all.
People
Inspire our people to be the best they can be.
Profit
Maximise long term return for our suppliers, customers and stakeholders.
Convenience
To make sure that our suppliers and customers focus on their core activities while we focus on ours and provide them with the best service

Our Values

At Initia, we believe our values shape our actions
Entrepreneurship
Our capability to be creative, to grasp opportunities and successfully develop them is fundamental to our growth. Managing your job as if it was your own business is the true meaning of entrepreneurship at Initia.
Performance
Our performance is delivered over many dimensions such as quality, accuracy, speed and reduction in costs.
Open and honest communication
At Initia the way to communicate is to be open, honest and transparent. We strive in having a long term relationship with every client of ours and we believe the only way for this is with open and honest communication.